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Is Subscription Loyalty a Fit for Your Consumer Base?

There’s an axiom that guides the evolution of consumer engagement: as technology evolves, so too does the consumer relationship. This phenomenon compounded with the fact that, amid our current climate, consumers have become hyper-conscious of their physical...

Best Practices for Reducing Subscriber Churn

Reducing existing subscriber churn is as important as, if not more than, onboarding new customers. Each new customer a business acquires comes at a cost, and generally it’s much cheaper for businesses to keep their existing customers than to onboard new ones. To...

Why digital transformation requires a subscription service

Why subscription businesses have been rising as a trend lately Subscription businesses have been on the rise as traditional brick and mortar businesses look for different ways to reach their customers. Specifically, businesses that traditionally had no online presence...

An Alternative Solution to the Build vs. Buy Dilemma for Subscription Billing

The Traditional Build vs. Buy Dichotomy Historically, there have been two options for subscription-based businesses when it comes to setting up billing platform - build your own, or procure an off the shelf software solution from a vendor. In either case, a merchant’s...